Performance-Based Marketing (CPA Model): In this model, advertisers only pay for specific actions or measurable outcomes, such as lead generation, sales, or other completed transactions. Instead of paying upfront for impressions or clicks, advertisers shift the performance risk to publishers by agreeing to pay only when predefined goals are met. This can include actions like valid credit card applications, test drives, or home loan applications with verified credit scores. The publisher assumes responsibility for driving results, while the advertiser enjoys a cost-effective model with a guaranteed return on investment.
By adopting this approach, advertisers ensure their budget is used efficiently, paying only for tangible, successful conversions, while publishers are incentivized to optimize for performance rather than exposure.
Models Of Work: